The roles of Nurse Practitioners (NPs) and Physician Assistants (PAs) are evolving due to rising care demands and physician shortages. With growing autonomy, expanding specialty care presence, and more than 400,000 strong in the workforce, they provide treatment for over a quarter of healthcare visits.

Inside this guide, you’ll find key insights on:

• How NP and PA roles are expanding—and what that means for pharma
• What differentiates their clinical focus and content needs from MDs
• Which therapeutic areas are seeing the highest NP/PA engagement 
• Why personalized, patient-centered messaging resonates most

epocrates is here to help you explore how these practitioners are taking on expanded responsibilities to address critical care gaps and what it means for pharma marketers.