This report offers data points and insights into HCP engagement to help marketers better understand their day-to-day patterns, what shapes their behavior, and how to adapt outreach strategies.

Inside this guide, you’ll find:

• Insights on workload, burnout, and attention barriers
• Practical takeaways for evolving engagement strategy
• HCP preferences across content types and platforms
• How generational differences impact outreach
  

Get insights into how engagement expectations are shifting and how pharma marketers can best respond.