Closer to Clinical
Decision-Making

epocrates helps your brand connect with HCPs in trusted clinical workflows, when your message is most relevant and clinicians are most receptive.

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More ways to engage clinicians in the moments that matter

For more than 25 years, epocrates has helped HCPs make informed decisions—and we haven’t stopped innovating. See what’s new and what’s next with the five innovations for clinicians and brands.

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Add point of care to your media plan

Point of care is defined not just by location, but by the mindset of the clinician. It is where trusted information directly informs patient care decisions. epocrates is uniquely positioned at the intersection of clinical intent, trusted content, and patient care decision-making.

Each day, more than 425,000 drug lookups take place on epocrates, and 93% of surveyed users say information in epocrates has changed a prescribing decision.

For pharma marketers, epocrates oﬀers relevant ways to connect with verified HCPs across trusted clinical workflows and moments.

Top five reasons to partner with epocrates in 2027

More ways to engage clinicians in the moments that matter.

Extend your reach with epocrates Alerts+

Reach the same verified HCP audience across the epocrates app and clinician inbox through one coordinated campaign.

Reach the right clinicians with Audience Intelligence

Move beyond predefined lists with professional, organizational, and behavioral signals that reveal clinically relevant HCPs.

Increase visibility with Run of Site

Stay present across high-traﬀic clinical experiences with broad brand visibility and familiar display formats.

Increase visibility with Run of Site

Move from approved assets to engagement faster with a platform built to activate existing content or new experiences quickly.

AI + clinical experience

AI Assist is evolving epocrates from a monograph-centered reference into a more connected clinical decision support experience.

Point of care is where clinical decisions happen. Partner with epocrates to make your brand part of the HCP’s daily workflow.

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We don’t just understand point of care.
We are part of it.

Whether evaluating a therapy, checking an interaction, reviewing dosing guidance, or exploring emerging clinical evidence, clinicians turn to epocrates as a trusted source of information across the care journey.